It’s easy to fall in love with your story and characters and find yourself overwriting as a result. Children's books have rather standard lengths, depending on their type, and it’s important to try and stick to them to ensure your book is readable for your target audience.
The average word count for a standard picture book falls between 400 and 800, with a length of 24 or 32 pages. The page count includes the copyright and dedication page, as well as your author bio to let readers know who you are, which means your story has to be told within 30 pages or less. With so little room, you’ll have to be mindful of the number of characters you introduce and the number of plot points they will encounter.
At this point, you have a lot of story elements cooking and a structure to mix them in. But before you do that, you’ll want to think about the secret ingredient — style.
Picture books often feature repetition, rhythm, and rhyme. Figurative language like this add a musicality to books, making them a pleasure to read or listen to. Children will want to have their favorite stories read to them repeatedly, so parents will greatly appreciate it if the words fall trippingly off their tongues when doing so.
You can use different types of repetition in picture books, such as for words, entire sentences, or sounds. You can use it to structure your story, pace it, or reinforce a certain point or concept. When executed well, it can create a nice build-up that kids can pick up and easily follow.
The Wonky Donkey by Craig Smith uses repetition in a few different ways. It starts with the narrator walking down the road and spotting a donkey. The first sentence is repeated in every scene, along with the donkey sound (Hee Haw!) Then it adds a line describing the donkey 一 its appearance, mood, and music taste (a sort of donkey dad joke). But that’s not all: each scene adds a short, rhyming description of the donkey, which, as the book progresses, keeps building up into an amusing climax.
In recent years, many children’s book editors have advised against rhyming in your book. That’s because it’s quite difficult to rhyme well, and children's book agents are able to spot a bad or derivative rhyme from a mile away. That said, if you’re a master of the perfectly unexpected rhyme and you think your book demands them, there’s no reason why you shouldn’t go for it.
Llama Llama Red Pajama is packed with rhymes from start to finish. It’s a simple story of a cria (that’s a baby llama!) waiting for their mother to comfort them at bedtime. The story’s simplicity and very short lines are perhaps some of the reasons it works so well.
If you’re writing in verse and rhyme, always read it aloud. Ask yourself if it feels forced, excessive, or awkward in any way, and whether the rhyme contributes to building the story. If it doesn’t sound quite right, you can always see what it’s like without the rhyming.
According to writer and editor Jennifer Rees, you can sometimes achieve even better results without forcing it. “So often, I get some really sing-songy stuff that forces the reader into a rhythm that people think is fun — but in truth, it just drags on.
“There are so many gorgeously written picture books that do not rhyme but they just sound beautiful. Someone has really paid attention to how the lines read and how each and every single word sounds when you read it out loud.”
Your core audience is at a crucial stage of their mental development and is currently mastering basic literacy skills. This calls for a few considerations as you write and edit your children’s book.
Even at the best of times, kids have limited attention spans. It's essential that you jumpstart the action with some sort of hook in the first few pages. This ‘hook’ could come in the form of an intriguing character or an inciting incident that kicks off the entire story.
The inciting incident of Dr. Seuss’s classic The Cat in the Hat, as you might recall, is an intriguing character. After setting up a scene with two bored siblings, Seuss introduces a mysterious cat who invites himself into their home. Is the cat good or bad? Should he stay or should he go? The reader understands that the cat brings chaos with him, and the story is set in motion.
Once the story has started, it’s just as important to maintain a good pace. Each scene should ideally act as a little hook that builds the tempo or raises the stakes until the story's resolution.
There are many great places to show off your bombastic grandiloquence, but a kid’s book is not one of them. Children won't be impressed by four-syllable words — they'll only be confused by them. That said, children's editor Jenny Bowman often tells her authors that, when used intentionally and sparingly, the occasional big word can be welcome. “Children are smarter than you think, and context can be a beautiful teacher.”
To figure out the most fitting vocabulary for your story you can read other books for kids in your age group, or browse famous word sets for early readers, like the Fry and Dolch lists or the Children’s Writer Word Book, which feature the most commonly used words for children’s books depending on their age.
It’s not just the vocabulary that needs a double-check. Also consider your characters, their behaviors, and the environments they inhabit 一 they should all be tailored to resonate with a child’s life experience. A talking eagle who’s a corporate lawyer working on a big M&A case might not be as relatable as a little mouse on her first day at school.
Read your story out loud to children and parents in your social circle. Pay attention to how it sounds with an audience, and whether it invokes an emotional response. Kids are usually pretty honest, so their feedback will be some of the most valuable you’ll receive.
More Stories To Make Kids HappyAim for a few rounds of reactions, and incorporate their suggestions as much as possible. Only once you have thumbs-ups from your young readers should you begin to think about your next step, which is to start combining your words with powerful visuals.
In contrast to many other types of books, where words alone are sufficient to tell a story, in picture books text and illustrations complement each other to create a more immersive experience. Whether you’re planning to bring in an illustrator or pick up a pen and brush yourself, you should always be thinking of pictures when you’re drafting your manuscript
Think of your book like a (very) short movie. Every time you flip a page, you enter a new scene that holds the potential to surprise your young readers. To achieve this effect, consider placing your surprises strategically on the other side of page turns.
To help you visualize the flow of your story and its pacing, try using a storyboard template to mock up your visuals and match your text to the right scenery.
When self-editing your manuscript, try to cut unnecessary sentences and let the visuals do the talking instead (by showing, instead of telling.) There’s no need to squander your precious word count describing the weather or a character’s clothes if the pictures can do the same. So instead of writing them into your manuscript, include those details in your art notes so that your illustrator will know precisely how to represent them.
If you've gotten feedback, self-edited extensively, and still feel your children's book isn't quite there, consider hiring a professional children's editor. Their years of experience will both improve your storytelling and make sure that your book is ready for the market.
Fortunately, we have the best children's editors right here on Reedsy, many of whom have worked with major authors like Daisy Meadows (author of the Rainbow Magic series) and R.L. Stine!
Developmental editors. These editors will look at your story’s backbone, from characters and settings, to the story plot and concept, and make sure it’s solid and ready for the market. They will also comment on whether you used rhyme and repetition wisely, if you need to change the time frame or point-of-view, and suggest other potential improvements.
Very often, you can find a single editor to handle both services — they’ll give your book a developmental edit, provide any notes for revising your draft, then copy-edit the manuscript once you’ve made the changes.
Read our post on children’s book costs to find out the average price for each service. If you’re self-publishing, there’s one important part of your budget you’ll want to put aside: that would be to hire a skilled illustrator to bring your words to life.
If you want to publish your book traditionally, don’t bother looking for an illustrator. It will be handled by the company who will represent your work, as they prefer to be in charge of that. Just prepare your picture book query letter and start pitching agents.
If instead you’re planning to publish your picture book yourself, you’ll have to locate your very own Quentin Black. We wrote an in-depth guide on how to hire a children’s book illustrator, but one of the most important points is to determine your ideal illustration style.
What style best captures the mood and world of your story? Perhaps your book is for very young readers, who will enjoy bright, bold, and graphic illustrations. Perhaps you’re aiming at a slightly older audience, who’ll appreciate whimsical characters and a more muted color palette.
Each illustrator brings a distinct touch to their human characters, from intricate linework to striking realism, edgy designs to gentle human-like figures. You’ll have plenty of options to choose from, depending on what you’ve envisioned for your book.
To find your ideal professional, gather a range of references to make sure you have ample inspiration and “mentor texts” to refer back to. Browse through your favorite kids' books, or the portfolios of some professionals, and identify what you like — and, perhaps just as importantly, anything you definitely don’t like. This post on 30 children’s book illustrators will be a helpful jumping-off point in finding visual references and the vocabulary to describe what you’re looking for.
While some artists might welcome a challenge, and enjoy trying out a new style, the best way to guarantee results that you like is to find an artist whose style already matches your vision fairly closely — rather than asking them to fit a square peg into a round hole.
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